Privacy Policy

Last updated: 16 June 2026

This Privacy Policy applies to GizmoDirect.store and TheBeginnersGuide.store.

GizmoDirect.store and TheBeginnersGuide.store are trading brands owned and operated by ASR Consult Ltd.

ASR Consult Ltd operates these stores and websites, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping and digital learning experience.

GizmoDirect.store and TheBeginnersGuide.store are powered by Shopify, which enables us to provide our services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, download a digital product, sign up to receive updates, or otherwise communicate with us through either GizmoDirect.store or TheBeginnersGuide.store.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of our services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies you or can reasonably be linked to you or another person.

Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot reasonably identify you.

We may collect or process the following categories of personal information, depending on how you interact with our websites, where you live, and as permitted or required by applicable law:

• Contact details, including your name, address, billing address, shipping address, phone number, and email address.

• Financial information, including payment card information, transaction details, payment confirmation, and other payment details.

• Account information, including your username, password, preferences, and settings.

• Transaction information, including the items you view, add to your cart, purchase, download, return, exchange, or cancel, and your past transactions.

• Communications with us, including information you include when contacting customer support.

• Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.

• Usage information, including information about how and when you interact with or navigate our websites and services.

• Marketing information, including your email preferences, sign-up details, and engagement with our promotional communications.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use our websites, make a purchase, download a digital product, sign up to our email list, communicate with us, or otherwise provide us with your personal information.

• Automatically through our websites and services, including from your device when you use our products or services, and through cookies and similar technologies.

• From our service providers, including when they provide technology, payment processing, email marketing, analytics, customer support, hosting, or fulfilment services on our behalf.

• From partners or other third parties, where permitted by law.

How We Use Your Personal Information

Depending on how you interact with us or which services you use, we may use your personal information for the following purposes:

Providing, Tailoring, and Improving Our Services

We use your personal information to provide our services, including to process payments, fulfil orders, deliver digital products, provide download access, remember your preferences, send notifications related to your account or order, process purchases, returns or exchanges, manage your account, arrange shipping where applicable, and provide a customised shopping or learning experience.

This may include using your personal information to better tailor and improve GizmoDirect.store, TheBeginnersGuide.store, our products, and our customer experience.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, such as sending emails about products, guides, offers, updates, freebie editions, digital books, or other services that may be of interest to you.

You may opt out of receiving promotional emails at any time by using the unsubscribe link included in our emails.

Security and Fraud Prevention

We use your personal information to authenticate accounts, provide a secure payment and shopping experience, detect and investigate possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our services.

If you create an account, you are responsible for keeping your account credentials safe. We recommend that you do not share your username, password, or other access details with anyone else.

Communicating with You

We use your personal information to provide customer support, respond to enquiries, provide effective services, and maintain our business relationship with you.

Legal Reasons

We use your personal information to comply with applicable law, respond to valid legal process, respond to requests from law enforcement or government agencies, investigate or participate in legal proceedings, and enforce or investigate potential violations of our terms, policies, or rights.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy.

Such circumstances may include:

• With Shopify, vendors, and other third parties who perform services on our behalf, such as IT management, payment processing, analytics, customer support, cloud storage, email marketing, fulfilment, and shipping.

• With business and marketing partners who help us provide marketing services and advertising.

• When you direct us, request us, or otherwise consent to our disclosure of certain information to third parties.

• With affiliates or otherwise within our corporate group.

• In connection with a business transaction, such as a merger, sale, reorganisation, or bankruptcy.

• To comply with legal obligations, respond to subpoenas, search warrants or similar requests, enforce our terms or policies, and protect or defend our services, rights, users, or others.

Relationship with Shopify

Our websites and services are hosted by Shopify.

Shopify collects and processes personal information about your access to and use of our websites in order to provide and improve the services.

Information you submit through GizmoDirect.store or TheBeginnersGuide.store may be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, in order to provide and improve the services.

We may also use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, other merchants, and Shopify.

In these circumstances, Shopify may be responsible for processing certain personal information, including responding to requests to exercise rights over the use of that personal information.

To learn more about how Shopify uses personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Third-Party Websites and Links

Our websites may provide links to websites or other online platforms operated by third parties.

If you follow links to sites not affiliated with or controlled by us, you should review their privacy policies, security policies, and terms and conditions.

We do not guarantee and are not responsible for the privacy, security, accuracy, completeness, or reliability of third-party websites or platforms.

Our inclusion of such links does not, by itself, imply endorsement of the content, owners, or operators of those platforms, except where clearly disclosed.

Children’s Data

Our services are not intended to be used by children.

We do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the details below to request that it be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information of individuals under 16 years of age, as those terms may be defined under applicable law.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee perfect security.

Any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide services, fulfil orders, provide access to digital products, comply with legal obligations, resolve disputes, or enforce contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information.

These rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request as permitted by law.

Right to Access or Know

You may have the right to request access to the personal information we hold about you.

Right to Delete

You may have the right to request that we delete personal information we maintain about you.

Right to Correct

You may have the right to request that we correct inaccurate personal information we maintain about you.

Right of Portability

You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

Right to Opt Out of Sale, Sharing, or Targeted Advertising

Depending on where you reside, you may have the right to opt out of the sale or sharing of your personal information or to opt out of processing for targeted advertising purposes, as defined by applicable privacy laws.

Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, we may treat this as a request to opt out for the device and browser you use to visit the website, depending on where you are located.

Other than Global Privacy Control, we do not recognise other “Do Not Track” signals that may be sent from your web browser or device.

Managing Communication Preferences

We may send you promotional emails.

You can opt out of receiving promotional emails at any time by using the unsubscribe option displayed in our emails.

If you opt out, we may still send you non-promotional emails, such as emails about your account, order, download access, customer support enquiry, or purchases you have made.

UK and European Economic Area Rights

If you reside in the United Kingdom or European Economic Area, and subject to exceptions and limitations provided by local law, you may also have the following rights:

Objection to Processing and Restriction of Processing

You may have the right to ask us to stop or restrict our processing of your personal information for certain purposes.

Withdrawal of Consent

Where we rely on consent to process your personal information, you have the right to withdraw that consent.

If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.

You may exercise your rights where indicated on our websites or by contacting us using the details below.

We will not discriminate against you for exercising any of these rights.

We may need to verify your identity before we process your request, as permitted or required by law.

In accordance with applicable laws, you may designate an authorised agent to make requests on your behalf. Before accepting such a request, we may require proof that the agent has authority to act on your behalf, and we may also need you to verify your identity directly with us.

We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below.

Depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

For the United Kingdom, this may include the Information Commissioner’s Office.

For the European Economic Area, you may contact your relevant local data protection supervisory authority.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country you live in.

If we transfer your personal information out of the United Kingdom or European Economic Area, we will rely on recognised transfer mechanisms, such as the European Commission’s Standard Contractual Clauses, the UK International Data Transfer Agreement, the UK Addendum, or any equivalent transfer mechanism issued by the relevant competent authority, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons.

We will post the revised Privacy Policy on our website, update the “Last updated” date, and provide notice where required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us at:

Email: sales@gizmodirect.store

Address:
ASR Consult Ltd
31 Brincliffe Gardens
Sheffield
S11 9BG
United Kingdom

For the purpose of applicable data protection laws, ASR Consult Ltd is the data controller of your personal information.